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The perfect economic storm for local TV Post Date: Tue, 30 Sep 2008 16:00:27 +0000 Highly-respected media forecaster Jack Myers says he sees an advertising slump for the next 18 to 36 months. While national TV is expected to hold up reasonably well, local is a different story. “Local media will struggle because retail will be soft and almost all categories like automotive will be hurt by the [...] Autor of the post: Undefined Zvents lands new cash from interesting sources Post Date: Tue, 30 Sep 2008 14:19:09 +0000 The local events provider Zvents, which is quickly becoming a strong competitor in local search (and has dozens of local media distribution partners), has raised $24 million in a new round of funding. The investors should get your attention: Nokia, AT&T (which owns Yellowpages.com) and Navteq (the GPS mapping company). As I’ve written [...] Autor of the post: Undefined Report: Video ad spending still skyrocketing Post Date: Mon, 29 Sep 2008 15:55:11 +0000 A new report by eMarketer says that online video ad spending will hit $5.8 billion by 2013, up from $505 million right now. That’s a jump in share from 2 percent of total online advertising to 10 percent. But the report warned that CPMs may drop in the coming years due to 1) [...] Autor of the post: Undefined ABC to open up video player Post Date: Mon, 29 Sep 2008 15:38:46 +0000 As part of Disney-ABC’s new “Open ABC” initiative, developers will be able to build on the network’s video player to “innovate and give access to our shows (in ways) we haven’t even thought of yet,” such as new forms of 3D visual search and other applications for blogs, fan sites, and social networks. Autor of the post: Undefined Economy has ‘profound effect’ on local TV Post Date: Sat, 27 Sep 2008 04:26:34 +0000 It’s not every day that you hear the head of a media company characterize the economic impact on a business division as “profound,” but these aren’t usual times. “(The economy has) had a profound effect on our local TV stations, which were highly dependent on auto and retail advertising,” NBC Universal CEO Jeff Zucker [...] Autor of the post: Undefined Think LiveNewsCameras but for HS football… Post Date: Thu, 25 Sep 2008 22:03:45 +0000 My employer, Gannett, which has invested in Mogulus, is about to embark on a fun project. Friday, we will have 12 live high school football games showing on LiveNewsCameras-esque widgets that will be posted to USAToday.com as well as many of our local broadcast and newspaper sites. The games are being produced by our broadcast and newspaper sites as well as a high school AV department. "If we can do this with a dozen games, we can do it with +100," Kerry Oslund, the Gannett exec behind this project told me. Most of the games are single cam, laptop, aircard + Mogulus productions. Autor of the post: Undefined Jivox expands local video ad partners Post Date: Thu, 25 Sep 2008 16:04:35 +0000 The online video ad platform Jivox has added Media News Group, Examiner.com, Accuweather.com and Weatherbug.com to its publisher network. Small business advertisers can build (yes, edit) their own video ads on Jivox and place them on local-targeted sites. Autor of the post: Undefined Boston Globe launches new weekly sports tabloid Post Date: Thu, 25 Sep 2008 13:38:25 +0000 Today the Boston Globe launches its new 24-page weekly sports tabloid, called OT. Beyond the obvious (which they never mention because it is so obvious), they say OT stands for “Our Town/Our Teams.” It’s going to focus on Boston’s big four pro sports teams. They plan to print it every Thursday, just in time for [...] Autor of the post: Undefined Yahoo launches newspaper ad platform Post Date: Thu, 25 Sep 2008 05:38:18 +0000 Yahoo has taken the wraps off APT (formerly AMP), its new display ad platform that has been under development with the newspaper consortium. In a nutshell, sites on the platform will be able to leverage behavioral data across Yahoo and the network to improve ad targeting. Agencies and advertisers, in theory, will spend [...] Autor of the post: Undefined WJZ-TV teams with Baltimore Sun Post Date: Thu, 25 Sep 2008 05:17:10 +0000 The CBS O&O has partnered with the Tribune-owned Baltimore Sun. Beyond the usual marketing arrangement, WJZ-TV video will appear on BaltimoreSun.com with WJZ pre-roll ads. “This makes our Web site even more robust, and it extends WJZ’s reach to the millions of readers who go to our site every week,” Baltimore Sun Editor [...] Autor of the post: Undefined 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 | 101 | 102 | 103 | 104 | 105 | 106 | 107 | 108 | 109 | 110 | 111 | 112 | 113 | 114 | 115 | 116 | 117 | 118 | 119 | 120 | 121 | 122 | 123 | 124 | 125 | 126 | 127 | 128 | 129 | 130 | 131 | 132 | 133 | 134 | 135 | 136 | 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